Can a 100-Year-Old Scientific Insight Explain Why Even The Most Serious Entrepreneurs Still Struggle to Execute Consistently?
Discover the 15-Minute Weekly Ritual That Sharpens Focus, Clears Mental Clutter, and Keeps You Executing on What Matters Most
If you’re frustrated, tired of drifting, and ready to lock in the discipline, direction, and leverage your business needs to grow, this is the simplest proven, high-performance upgrade you make all year....Finally Available For Non-Private Clients
You’re Smart. Driven. Capable. But Something’s Off…
You already know what to do.
That’s not the issue.
The real issue is what happens when your week gets away from you (and we both know that happens a lot!)
You start off with clear intentions…
But then priorities shift, things pop up, the big important stuff gets pushed back again…
And before you know it, another week’s gone.
You’re not lost. You’re not lazy.
The truth is—you're drifting, and it's common in the entrepreneur universe.
One week you’re sharp and strategic.
The next, you’re reactive, scattered, maybe even a little foggy.
Execution becomes inconsistent. Progress slows. Decisions get delayed.
You lose momentum—not because you don’t care, but because you’re overloaded.
And without structure and accountability to pull your focus back…
Weeks bleed together.
The most important work keeps getting deprioritized.
You don’t need motivation.
You need a checkpoint.
A moment to step out of the weeds and realign with what actually matters.
That’s what’s missing.
And it’s costing you more than you think.
I pitched my company on SHARK TANK in 2016. I never thought I would be in need of a business coach…but I was wrong. I approached Henry Mittelman to help me solve some organizational issues as well as scale my business, and Henry over delivered. Despite the challenges of COVID-19, we had our biggest revenue years ever. Henry helps me make decisions as a CEO where previously, I made those decisions in a vacuum. He acts as a sounding board for all my ideas, helps me assess the risk of our decisions, and keeps me focused. Bringing Henry on board was one of the best decisions I have made in the past 10 years at Prep Expert! If you’re looking to grow your business, I highly recommend you work with Henry.
Shaan Patel
Founder & CEO, Prep Expert - A Mark Cuban Company
The “Focus Tax”
You Didn’t Know You’ve Been Paying
Here’s what drifting really costs:
It’s the high-leverage project that doesn’t meet its implementation deadline.
The strategic partner call you keep rescheduling.
The new product launch that stays stuck on the whiteboard while small fires eat your calendar up every week.
It’s misallocated time—spent reacting to daily interruptions instead of advancing the high value things that really matter.
It’s the mental drag of half-made decisions.
You feel it in your gut - you’re moving fast… but going nowhere!
And the worst part?
From the outside, no one sees the problem.
You’re still producing. Everyone thinks your business is doing "OK". Still performing.
But you know better.
Down deep, you feel the fog.
In your gut you feel the missed leverage.
You sense the momentum you’re not capturing.
It’s subtle, but constant.
And left unchecked, it compounds.
Clarity delayed is progress denied.
And the longer you wait to correct course, the more expensive the drift becomes.
This isn’t about hustle.
It’s about having the structure to steer—before you veer too far off course.
The 100-Year-Old Scientific Law You’ve Been Ignoring
There are lessons in history, so let me share this story with you: In the 1920s, a team of researchers was studying worker productivity at a factory outside Chicago.
They wanted to see if improving lighting conditions would make factory workers more productive.
They brightened the lights—and productivity went up.
But then, in an ironic twist, they dimmed the lights—and productivity still went up!
Why?
Because the workers knew they were being observed.
This came to be known as the Hawthorne Effect.
It’s been replicated thousands of times across psychology, behavioral science, and performance research since.
And it’s still true today.
When someone reliably pays attention to your performance, you show up differently.
You follow through. You self-correct. You finish what you start.
Not because you’re being judged.
Because you’re being seen.
That’s the power of structured observation and accountability.
It restores intention.
It sharpens execution.
It creates a rhythm where focus returns — and drift disappears.
Not because you work harder.
But because you finally have a frame to work within.
And you know someone is watching.
I knew that to scale my business, I had to make some changes. Henry's OnTRACK FRIDAY™ program helped me to be more effective on a daily basis, giving me the ability and time I needed to stay focused and accomplish the high value tasks that really mattered. Together we developed operational and growth strategies and tactics that improved the foundation of the business, allowing us to handle the increased revenue we are now experiencing… the results have been truly remarkable.
WENDY GUTTERSON
Founder & President, Physician Management Resources
You Don’t Need Help. You Need Structure
It’s about alignment and accountability.
High-performing entrepreneurs don’t need motivation or management.
They need a reliable system that pulls them out of the weeds and forces clarity—before the week runs away from them.
That’s what OnTRACK Friday™ delivers.
It’s a 15-minute “Ritual” that installs the one thing most ambitious leaders are missing:
A built-in checkpoint and anchor that re-centers priorities, sharpens decisions, and locks in execution.
No overhauls.
No worksheets.
No productivity hacks.
Just a single structural shift that turns mental clutter into forward motion—week after week.
You don’t need another playbook.
You need a frame.
A repeatable moment in time that brings you back to your highest-leverage work, recalibrates your focus, and strengthens your ability to follow through.
That’s what OnTRACK Friday™ was built for.
It’s not coaching.
It’s not content.
What Happens Every Friday
(And Why It Works)
The process is simple by design — because complexity is the enemy of follow-through.
Here’s how OnTRACK Friday™ works:
Step 1: Submit Your Commitments
At the end of each week, you document your progress, identify what’s working, state what you will commit to accomplish the following week, identify your biggest frustration....and what you plan on doing about it.
This isn’t busywork — it’s a sharp, fast recalibration designed to get you clear in under 15 minutes.
Step 2: External Review
Your submission is reviewed and acknowledged.
No judgment. Just visibility. You’re seen, you make a commitment and that changes everything.
Step 3: Strategic Prompting
Sometimes you’ll get a response with some insights, a question, or a nudge to realign and clarify your focus.
Sometimes the silence is all you need. The structure is the accountability.
Step 4: Recommit + Reset
You begin the next week clear, clean, and locked in — without dragging the fog of unfinished thoughts or reactive chaos behind you.
This is what sharp execution feels like.
It isn’t complex.
It isn’t dramatic.
It’s just a simple but powerful flywheel — and once it’s installed, the results speak for themselves.
If you want to achieve your greatest potential, Henry’s OnTRACK FRIDAY™ program will dramatically improve your personal effectiveness, profitability, and long-term success.
David Rosenberg
Founder/President, Rosenberg Automotive Holdings,
and former CEO Prime Motor Group
Clarity Isn’t a Mindset Problem.
It’s a Structural One
Most entrepreneurs blame themselves when they fall behind.
They tell themselves to “focus more,” “try harder,” or “get organized.”
But that’s not the problem.
The problem is architecture.
Because in a high-velocity business, you don’t drift due to laziness —
You drift because there’s no built-in mechanism that causes you to STOP and REALIGN.
That’s what OnTRACK Friday™ installs.
It’s not about more work. It’s not about fixing you.
It’s about getting your execution into a cycle.
Every Friday becomes a checkpoint and anchor:
What got done?
What didn’t?
What matters next?
The mental clutter clears.
The noise drops.
Your priorities emerge as strong signals.
And just by being observed — just by being seen, and making a commitment — your follow-through increases naturally.
This is the power of consistent recalibration.
It doesn’t just improve what you do…
It upgrades how you operate.
You stop spinning.
You stop wondering.
You start moving — decisively, strategically, consistently.
Because the entrepreneur who sees clearly… wins.
Why I Built It
(After Years of Watching Too Many Passionate Business Leaders Drift)
Over the last 20 years, I’ve worked closely with more than 200 solopreneurs, entrepreneurs, and founders across different sectors…
Helping them make better decisions, scale faster, and get unstuck!
Before that, I co-founded and scaled a company that eventually sold for $400 million.
I served as Managing Director at KPMG.
I’ve advised venture-backed startups, bootstrapped teams, and 8-figure entrepreneurs on navigating their next move.
Helping them make better decisions, scale faster, and get unstuck!
And I kept seeing the same pattern:
Brilliant, passionate, and hard-working operators drifting.
Not because they lacked motivation or insight — but because they had no mechanism to stop the bleeding.
No space to zoom out.
No frame to recenter focus before another week ran away with them.
So I built OnTRACK Friday™.
It’s the same structure I use with my private clients — who pay $3,500 to $15,000/month for strategic clarity and high-leverage decision support.
Now, that same framework is available in a leaner format —
Built for sharp solopreneurs, entrepreneurs, and founders who don’t need hand-holding…
They just need a structure that keeps them locked in.
I was referred to CEO Advisory Partners by a close friend who had worked with Henry for a number of years. I had come to the realization that while I was the owner of the business, I needed to improve my ability to be a more effective CEO. Henry taught me the skills, and gave me the confidence, to take my business forward. Because of his support, guidance and encouragement, I am more focused and look at my business in a more strategic way. The OnTRACK FRIDAY™ Program provided me the structure to hold me and my team more accountable, and accomplish more high value activities. Henry has helped me to make a more positive impact on my company, I'm now confident in its long-term success.
Tanis Yannetti
Owner & CEO, Durant Performance Coatings
Choose Your Track: Standard or Enhanced Access
You can use OnTRACK Friday™ two ways — depending on the level of support you want.
Both versions give you the structure to reset weekly, eliminate drift, and lock in consistent execution.
The difference is how much strategic input you want along the way.
STANDARD PROGRAM - Limited to Only 50 Members
This is for solopreneurs, entrepreneurs, and independent founders with limited capital who want consistency without complexity— just the right amount of structure. It's perfect for those just starting out, or in the first two years of starting a business.
You’ll get:
– Welcome email with onboarding instructions
– Weekly 3-questions check-in email
– Personal response with thoughts or suggestions when appropriate
In addition, you get access to me every month
"Ask Me Anything" Coaching Sessions
During our once-a-month “Ask Me Anything” group coaching session on Zoom, you can ask me any questions about sales and marketing, run ideas by me, strategize your next move, and solve problems you’re experiencing.
I am blunt and to the point, and you might not always like my advice, but you will get coaching from someone who has helped business owners like you get more clients and make more money for over 16 years.
Before I decided to stop offering one-on-one private coaching to anyone other than my Private Client members, who invest $36,000 to $180,000 per year to work with me, I charged $1,500 per hour.
The OnTRACK FRIDAY™ Standard Program gives you one-two profit-producing punch at an investment nearly every business owner can afford.
ENHANCED (VIP) PROGRAM - Limited to only 15 members
This is for solopreneurs, entrepreneurs, and independent founders with limited capital who want structure, deeper visibility, a trusted strategic sounding board, and more personalized insight. It's perfect for those in the first 3 years of starting a business.
You’ll get everything in Standard, plus:
– A private 60–90 minute onboarding call to develop your strategic roadmap
– Quarterly 1:1 Strategic Planning Sessions
– VIP “SOS” office hours for solving Urgent Problems
– VIP Bonus Mastermind Sessions with Industry Experts
– Plus, I’m fortunate to be friends with many highly successful national recognized entrepreneurs who are "gurus" in marketing, finance, operations, and other key areas. So, periodically, I’ll have free bonus sessions on vital business-building topics to help you grow your business.
Whether you choose the Standard Program, or the Enhanced VIP Program, either way you’ll have a proven performance system built for people who are serious about moving their business forward.
Not another course, not another call, and not another set of tasks.
Just the structure that keeps your execution sharp and your direction aligned.
Two Paths. One Outcome. = Consistent Progress
Whether you prefer to keep things lean…
Or you want deeper strategic support along the way…
OnTRACK Friday™ meets you where you are.
Choose the track that fits you best:
STANDARD PROGRAM
ENHANCED (VIP) PROGRAM
Still unsure which path is right?
Start with Standard.
You can always upgrade later — assuming there's still room.
The only wrong move… is letting another week drift by without the structure to stop it.
Working with Henry over the past few years has been invaluable to me. His guidance, and OnTRACK FRIDAY™ Program, has been directly responsible for me staying focused and taking action on achieving the goals I set to grow my business, increase revenue, and improve the overall effectiveness of my team.
Chris O'Connor
President & CEO, Second Avenue Capital Partners
Serious Solopreneurs, Entrepreneurs, and Founders Only. Here’s Why:
OnTRACK Friday™ isn’t for everyone.
It’s designed for a very specific kind of person:
This is for you if…
You operate a real business, not a hobby
You already know what to do — you just need to stay focused and follow through
You’re not looking for inspiration, hand-holding, or hacks — just a reliable system that works
You value clarity, precision, and momentum
You don’t fear being held accountable
You want to work smarter — not longer
This is NOT for you if…
You’re still figuring out if you have a real business
You expect someone else to drive your results
You want deep emotional coaching, therapy, or mindset work
You resist structure and resent deadlines
You make excuses for your failures
You need to be motivated to take action
Based on what I have experienced in the past. a lot of people who read this won't join - not because it's too hard or too expensive, but because it takes a real commitment to follow-through. If you have a computer, closet, or basement full of expensive "informational products or other magic pills" you never quite got around to consuming — much less implemented — then you won’t get any value from OnTRACK FRIDAY™. So, if you're really not ready to commit, please don't join.
On the other hand, if you’re a serious driven solopreneur, entrepreneur, or founder who just needs "that little extra" to stay on track, you’re exactly who this was built for.
Quick Answers to Smart Questions
No. OnTRACK Friday™ is not coaching. There are no lessons, modules, or live workshops. It’s a structured performance accountability ritual — a weekly routine that keeps you clear, focused, and moving forward.
Every Friday morning, you submit your progress, commit to what you will accomplish the week ahead using the Founder Clarity Tracker™, state what was your biggest frustration, and what you will do about it. It takes about 15-30 minutes — and the ripple effect lasts all week.
There’s no group chat, no Zoom rooms, and no public updates. This is a private submission cycle built on structured observation. The power isn’t in a group — it’s in the groove. If you are a serious entrepreneur, and not afraid to make a commitment, this program will do wonders for you.
Life happens. You’re human. The structure is here when you’re ready — no guilt, no drama. But the more consistent you are, the more powerful it becomes.
No. The process itself helps you surface and clarify your priorities. If you’re spinning, this helps you stop.
Your submission will always be read. If it's too weak or off-target, I may reply with a question, prompt, or suggestion to sharpen your thinking. If you're already dialed in and on point, you may not hear back that week — but most of the time, you'll get a note from me to keep your clarity sharp and your momentum strong.
Only if you’re in the Enhanced (VIP) program. You’ll start with a private 60–90 minute onboarding call to map your strategy, then meet quarterly for one-on-one planning sessions. You’ll also get access to VIP “SOS” calls — your space to work through challenges live with me.
Yes. As long as you stay active, you’ll have the chance to re-enroll at your original rate — even if the price increases (which it will) for new members.
Participants make the investment up front because this is for serious founders who want real progress — not dabblers. When you’ve got skin in the game, you show up differently. This isn’t for tire kickers. It’s for builders. And I only want to work with people who are ready to move. This isn't for business leaders who use the expression "we're going to TRY this". It's for business leaders who are not afraid to say "we're going to DO this".
Yes — as long as there’s still room. VIP access is limited to 15 founders to ensure personalized attention.
You can cancel at any time, but there are no refunds. This is not for people who want to “TRY” things. Remember, I said this program is for Serious and Confident Founders, Owners, and/or CEOs…..Amateurs, Wimps, and Tire Kickers should not apply.. If you can’t keep a commitment to yourself to get your business OnTRACK™, then let’s not waste each others time.
Once you cancel, you cannot rejoin. I only want to work with entrepreneurs who are committed to growing their business. If my style isn't for someone, that's OK, but I don't want to work with people who jump from one thing to the next looking for that "magic pill" for success. Implementation and consistency is the the key to success. If you aren't going to implement what I teach, you shouldn't subscribe.
What’s Holding You Back? Let’s Remove That
You might be thinking:
“Should I be able to do this on my own?”
Maybe. But if that were true, the drift wouldn’t keep coming back.
This isn’t about ability — it’s about self-discipline and structure..
The reason roads have guardrails and cars have brakes is because speed requires control.
“I don’t have time for one more thing.”
This isn’t one more thing.
It’s the 15-minute pulse that keeps everything else moving forward.
Most entrepreneurs gain back hours within weeks — not by working more, but by working clearer.
“What if I commit and it doesn’t work?”
Then you really didn’t commit, because it works. Period! It's not up for discussion.
OnTRACK Friday™ isn’t a course, a coach, or a hack.
It’s a PROVEN TIME TESTED SYSTEM.
And PROVEN SYSTEMS either work or they don’t…and this works!
It’s the ONE THING that just might change everything for you.
This Isn’t Help. It’s Your Edge
You don’t need another tool.
Another framework.
Another half-finished plan buried under the chaos of a busy week.
What you need is Structure and Routine.
Simple. Repeatable. Relentless.
A system that pulls you back to what moves the needle — week after week, without fail.
That’s what OnTRACK Friday™ gives you.
It’s not flashy.
It’s not loud.
And it works.
For the right kind of entrepreneur, it becomes the foundation that everything else is built on:
Clarity. Execution. Momentum.
If you’re done drifting — and ready to upgrade yourself to the system that keeps sharp operators sharp — now’s the time.
Pick your track. Step in. Get back on course, and get UnSTUCK For GOOD!
Because clarity doesn’t happen by accident.
It happens on purpose.
Every Friday.
I’ve been an owner and entrepreneur for almost 10 years. While my business does well, I knew it could be doing better so I enrolled in the OnTRACK FRIDAY™ Program. Henry helped me to develop a strategic roadmap. In the first year we worked together, profits dramatically increased, and my stress levels took a nosedive. His counsel helped me to see the business more clearly and make better decisions. The OnTRACK FRIDAY™ Program ensured I stay focused on the high value activities that really matter. If you want to grow your business faster, I highly recommend you work with Henry. It’s one of the best decisions I have ever made for my business, and for me personally.
DAVID RUDNICK
Kiddie Academy Franchise Owner
Don’t Let Another Week Drift By
The longer you delay structure and routine, the more momentum you lose.
Not in a big, dramatic way — but in the quiet erosion of clarity, focus, and follow-through.
One small shift. One weekly ritual. One decision that changes how you operate — and what you produce.
If you’re still reading, you’re ready.
Let’s get you back on track.
